How Photo Retouching Service Drives More Sales On Amazon?

Amazon is the giant E-commerce marketplace that has millions of sellers and buyers. According to the report, Amazon retained 49% of E-Commerce market share in USA in 2018. Most of the customers like to purchase the products online because of added comfort and convenience. But, the consumers choose the products based on the photos and reviews. Photos play an essential role in the growth of the online business as most of the customers buy the product watching high-quality images and detailed descriptions. If your product images are not appealing or blurred then they immediately require photo retouching.

The photo retouching service helps in maintaining the natural impact of the photo without losing the main essence of the image. It augments the visual appearance of the product photograph by removing any blemishes or spots. This is one of the most demanded techniques in present times.

What Do You Need To Know About Photo Retouching?

Most of the E-Commerce sellers take image retouching services to make their product images look unusual and enticing. But, they are not aware of what is photo retouching? Let us take a sneak peek into this term.

In simple words, photo retouching is an essential process in which photos are altered and made ready for the final presentation. The professionals use modern software and tools to perform small adjustments to an image. After the creation of the color profile, cropping, and the white balance, the experts focus upon the retouching of an image and polish it. They represent the photos in the best light that makes the images eye-catchy.

To get the best retouching services, the E-Commerce sellers must reach out to the reputed photo retouching company like Clipping Path Arts. They have a specialized team of retouching professionals who will not only perform small tweaking of the objects but also rebuild the blank areas to give the consistency and natural effect to the photos. The softening tools are used by the professionals to provide a soft look to the pictures. This retouching technique is also known as airbrushing too.

Let us now see how this retouching technique proves significant for the sellers for making more sales on Amazon.

Benefits of Photo Retouching for E-Commerce Businesses

The E-Commerce sellers mostly sell their products on Amazon, an excellent online marketplace. As the competition is quite high on Amazon amongst the sellers, so it becomes mandatory to use high-quality images to reach out to the maximum number of customers. Even the professional images put a significant impact on the buyers too. Moreover, the photo retouching service becomes mandatory if you want to sell your items over Amazon to a large number of buyers. Even the marketplace has its set guidelines for the photos that ever E-Commerce seller has to follow.

If you are thinking that why do you need professional photo retouching Service? The reason being you may hire a professional product photographer or use the professional camera but many times to give glamour to the image, the retouching service becomes mandatory.

Below are a few significant benefits of the photo retouching services:

• Help in Building Your Brand: The E-Commerce businesses must focus on every aspect of the photo retouching right from the cropping of the image to the patterns and the colors of the image. The Digital Photo Retouching Services helps in providing a better all-round collection of the photos and gives a confident feeling to your customers when they are buying your products.
• Build Credibility: There are millions of customers registered on Amazon, and they like to opt for purchasing from the businesses that display original images. If there are stock images or no images of the products then the customers do not consider your products. So, if your product images are retouched professionally, then customers can find them appealing and consider buying from your company.
• Drive Sales: The good and high-quality images drive sales and also attract a massive number of consumers towards your products. The mediocre images will not prove beneficial for your E-Commerce business as it will not display the right angles of your product photographs. If the images are quite alluring, then it will leverage the sales as we can see for many reputed brands like Lakme, Maybelline, Nike, etc.
• Refresh the Images: The professional photographers can use the retouching services to give a great look to the product images. This will refresh the dull and dark images and gives them a refreshed touch. The Photo Retouching technique will also add energy, brightness, and color to the photos. Even the E-Commerce sellers can use these images on varied platforms like their websites or on Amazon too. The professionals digitally retouch and enhance images to meet the specifications of the online marketplaces.
• Customization of the Product Images: Amazon has set up specific guidelines for the product images before sellers upload them. With retouching and other techniques, you can customize the photos according to the provided specifications. These product images can also be used on other marketing platforms for marketing purposes.

These are a few benefits of taking of retouching services from the professionals as it helps the E-Commerce sellers to drive more sales on Amazon. But, there are a few steps involved in Photo Retouching that the business owners and professionals must know.

Essential Steps to do Photo Retouching

The color combination and natural effect of the photograph plays a vital role in the marketing and selling of the products. It also supports a great deal in advertising your products. Moreover, the E-Commerce sellers can avail of the cheap photo retouching service from reputed service providers who render this service at an affordable rate.

Let us now see the five crucial steps to photo retouching service:

Step 1: Evaluation Of The Product Image

Step 2: Eliminating The Unnecessary Things From Images

Step 3: Reducing The Distractions

Step 4: Adding Noise To Product Images

Step 5: Step Away To Give Any Last Touches

Step 1: Evaluation of the Product Image

The professionals must analyze and evaluate the product images before giving them retouches. You need to find out the area that needs closer attention or the ones that will add lighting to the overall look. The experts must be aware of any unnecessary textures or patterns that need to be eliminated. One must zoom closely on the spots that have imperfections and then take decisions on what must be removed.

Step 2: Eliminating the Unnecessary Things from Images

After the first step of evaluation, the next step comes is of eliminating the things that are not required in the product image. This process is not only limited to the removal of the dirt, dust, or scratches but also of the things that do not belong in the image. The experts must use the patch tool or the spot healing brush tool to eliminate the features that are not required in the product. One thing worth noting here is that you do not have to make multiple changes to the digital image as it can put an effect on the final image.

Step 3: Reducing The Distractions

If there is any dust or any other distraction in the product image, then it can be removed instantly with photo retouching, but other details that are not visible to the naked eye must be reduced. It is quite essential to pay attention to the minute details that are present in the photograph. Like, the experts must reduce the shadows of the product images to make it look more presentable. This will avoid the ‘harsh highlights’ of the overexposure.

Step 4: Adding Noise to Product Images

By adding ‘noise’ to the product images you can impart them an amazing look. With photo retouching service technique, you can blend the tones. This proves helpful when E-Commerce sellers have to band their image. If the professional is adding the ‘noise’, it will diminish any banding that will help in getting the stronger print or image. You can let the experts know if you want to add more banding effect that will give a terrific look to your product image.

Step 5: Step Away to Give any Last Touches

Now, “step away” means don’t export the image instantly after giving required retouching to the product image. Just relax and watch out for any other detailing or eliminations you want to do in the product image with a fresh outlook. If there are any final adjustments to be made, then make changes and post the final product images.

With these five essential steps, you can provide the best retouching effect to your product images.

Final Words

The photo retouching service not only makes the product images look best, but they impart a natural and real look the photos too. Amazon sellers can drive a significant amount of sales with realistic and lively product images of models or products. Moreover, the retouching service providers like Clipping Path Arts not only provides the services to the E-Commerce sellers but they extend retouching services for professional photographers too.