Why Color Correction Service Is Significant In E-Commerce Photo Editing?

E-commerce is a massive place where only the best survives the competition. The sales through E-Commerce platforms were around $2.3 trillion in 2017 and expected to grow $4.5 trillion by 2021. The images play a vital role in E-Commerce services. You can attract your consumers with the help of high-quality product images. The image and voice-activated search are expected to reach up to 50% by 2020. The companies hire the product photographers to get photos of their products clicked so that they can be posted on their websites. But, this alone cannot solve the purpose until the images are made market-ready.

To get lively and unusual images, the companies are nowadays opting for the color correction service. This technique makes the photos look perfect and outstanding. The E-Commerce sites take the color correction or variation services to match the background of the images and make the pictures look harmonious. This provides a significant boost to online business growth too.

Importance of Color Change, Variation, or Correction Service for E-Commerce

The color correction of any image fixes the inappropriateness in the photos. Like, the background light or the white balance or even the uneven exposure of the picture to the light. These all quality losses in the product images can be fixed with the help of the color change or correction services. Moreover, the E-Commerce sites now require color change service to match the background of the image and make it look more appealing to the eyes of the customers. Most of the professionals use Adobe Photoshop to correct the color of the photos.

The color-changing service from the reputed company as Clipping Path Arts brings instant life to the photo. The experts provide an extraordinary look to the image by fixing the faded color or blurred views in the product photography. They restore the natural look of the photo without making it look overly done. Moreover, this service cuts the repeated product photoshoot costs as they can enhance the images with the help of advanced tools and software.

This color correction service is a vital part of the masking technique. Here, the editing personnel will use modern equipment for correcting the colors of the image, seeks and analyze every image minutely for imperfection, after this they sort out the image quality, any imbalance in the color and the thickness of the product image, and after this, they remove the relative imperfections from the product images to provide a desired touch as expected by the owners.  The professionals also give clarity and sharpness to the image contrasts to get them into fine-tuning. In this technique, most of the values of the color channels are changed to get the desired result for a picture.

For businesses, the color variation service is significant as it brings the greatness and uniqueness in the product image. It provides a great feel to your products by providing a dynamic touch to each image clicked. Even this digital make-up of your product images saves your photography cost or buying additional props as it can all be done through one service.

Let us now see essential steps on how you can do the color correction of your product images to fill life in each of your product and give it a revamped look.

Vital Steps to do Color Correction of E-Commerce Product Images

Here are a few significant steps that the experts can use to carry out Photoshop color correction services for the E-Commerce product images:

• Open the Image
• Taking The Path Layer
• Choosing The Pen Tool
• Drawing The Path
• Making The Selection
• Choosing Hue And Saturation Layer For Color Correction
• Adjusting The Hue And Saturation Of The Product Image

Step 1: Open the Image

The professionals firstly open the product image in Photoshop in the following two ways:

• Go to the File
• Then, open and select the image from the folder you want to edit

OR

• Press Ctrl+O
• Now, choose the respective image to be edited from the folder

Step 2: Taking the Path Layer

If you want to change the color of the product image, then the background of the object must be selected. For this, you need to draw a path layer. Now, to save this already created path the experts have to create a new path layer over the existing path.

The reason being this new layer will assist you in editing the selected area as many times it is required during E-Commerce product image correction. The path that is once drawn can be saved and reused many times. So, if you want to take a path layer for color changing photo, then it can be done in the following ways:

• Go to the ‘Path Tab’
• Click on the ‘page icon’ given at the bottom
• Now, it will create a new path layer to draw paths on it

Step 3: Choosing the Pen Tool

Now, if you want to draw a path or any image, you need a pen or a pencil? So, while carrying out the color correction for a product image and to create a path over any product you need a pen tool. The professionals can find the ‘Pen Tool’ in Photoshop. You can find it in the toolbar with an icon of the ‘Old Styled ink Pen’. The keyboard shortcut for selecting the Pen Tool is by clicking the ‘P’ to activate this particular tool.

Step 4: Drawing the Path

Let us now see the important aspect that is drawing the Clipping Path. You possess the knowledge about the path layer and the pen tool from the above steps, so it is high time to draw the path for the product image. You can do it by clicking one of the points on the product image, then start creating the anchor points and start creating the path over the product with the help of your mouse.

After creating the full path over the product image, now join the last anchor point with the first anchor point from where you have started. This will now create the full path along your product’s outer area.

Step 5: Making the Selection

After the above step of drawing the path around the product image, now you have to select a particular area for color variation or change. This selection step will assist you in altering the selected area in whatever way you require to enhance your product image.

Now, to make the selection of the path, the user needs to ‘right click’ on the path area on the product image and choose the ‘Make Selection’ option from the Menu Bar. This way, you can select the path area from the whole image.

Step 6: Choosing Hue and Saturation Layer For Color Correction

If you want to change the color of the existing product to add life to your product image, then the professionals have to adjust the Hue and Saturation of the image by using the “Adjustment Layer.” This is also known as the “Hue and Saturation Layer.” The experts can activate this layer by going to the ‘Adjustment Layer menu’ that is based on the bottom of the ‘Layer Tab’ and now choose the ‘Hue and Saturation’ option. After this, the users can change the color of the respective product.

Step 7: Adjusting the Hue and Saturation of the Product Image

If you think that the product color is not up to the mark, then you can adjust the color of the product with the movement of the sliders. You need first to change the Hue to find out the exact color you require for the product image and then adjust the Saturation that will control the quantity of the color you need in the particular photo. This is the exact way to change the shade or color of your product photo by using the color correction technique.

Let us now see the before and after images of the E-commerce product that will display the Color Correction method correctly:

These are a few essential steps that are involved in the color correction service of the E-Commerce products of the company. The experts can follow these steps to give a fantastic effect on the product images. By following these above steps, you can correct the color of various other photos too.

Final Words

The beautiful and high-quality images do create a powerful effect on the mind of your potential customers. The visitors get attracted to the E-Commerce sites that have engaging and lively images and also provide a complete view of the product images. Moreover, the E-Commerce sites can take the professional color correction and Color Enhancement Service from the reputed service provider like Clipping Path Arts. They have a team of experienced and qualified professionals who are well-versed with the modern tools and advanced techniques used for photo color correcting and other various types of services. Get in touch with them to receive free consultation and a reasonable services package.